Sunday Morning Post at a glance
The Sunday Morning Post is known as the Sunday edition of South China Morning Post. The newspaper has developed an enviable reputation for authoritative, influential and independent reporting on Hong Kong, China and the rest of Asia.
The Sunday Morning Post reaches a readership including the most affluent and influent business elite.
Written by high-class journalists, its content brings a global view on general news all around the globe.
Publication : Weekly on sunday
Circulation: 89 669
Distribution: Hong Kong, China and the rest of Asia
Audience: 150 360
Gender: 59% male / 41% female
Average age: 29 or below: 19% / 30-49: 70% /50 or over: 11%
Ethnicity: 43% Chinese/ 57% non-Chinese
Occupation: 75% Professional/Manager/Executive/Trader/Proprietor
Characteristics: 72% university or above/59% own self-purchased house
Average household income per year: 40% earn HK$ 840 000 or more
Visitors: 2.1 million monthly unique visitors on www.scmp.com
Page views: 9 million Monthly page views
Suscribers: 23 200 Subscribers
Online reader's profile
Gender: 51% male / 49% female
Average age: 29 or below: 35% / 30-39: 46% / 40-49: 17% /50 or over: 2%
Characteristics: 66% university or above
Average household income per year: 39% earn HK$ 480 000 or more