De Morgen at a glance
DMorgen is a Belgian qualitative newspaper reaching urban, « young » and open minded readers. Its editorial content is based on investigational journalism and opinionated articles about news, economics, culture and science.
Key facts
Publication : Daily
Circulation: 67 652 per week / +49% extra sales on Saturday
373.601 (week-end)
Distribution: Belgium
Audience: 231 000 (day) /373.601 (week-end)
Online
Website: 129 439 unique visitors a day on Demorgan.be
Mobile: 16.386 unique visitors/day
Reader's profile
Gender: 57% male / 43% female
Average age: 41
Characteristics: 66% in the highest social groups / 63% professionnally active / 63% main shopper