Carrera Media Network at a glance
Carrera Media launched an exclusive network of interactive terminals within Monte Carlo’s most prestigious establishments: Café de Paris, Monte Carlo Bay, Monte Carlo Beach, Casino and Thermes Marins.
These innovative digital touchscreen devices are a new service dedicated to satisfy the regular information need of this establishments’ privileged and very demanding clientele through customized messages and contents.
Every interactive terminal is strategically located within each establishment for maximum visibility and practicality.
When nobody is interacting with the screen (98% of the display time), it runs animated or fixed ads in full screen. A simple tap on the screen grants access to a virtual space where the client can consult the content. A section of the application is exclusively dedicated to the advertiser partners.
These interactive terminals are offering a very high-end showcase for the brands and a new way to engage with its users.
An exceptional audience
Total Audience a year: 3 962 500 people a year
Café de Paris: 912 500 people a year
Monte Carlo Bay: 500 000 people a year
Monte Carlo Beach: 400 000 people a year
Casino: 2 000 000 people a year
Thermes Marins: 150 000 people a year
Gender: 57% male / 43% female
Occupation: 40% Top level management / 20 % Annuitants /20% CAC 40 CEO / 10 % Celebrities & Jet set /10 % Others